Build a consumer driven marketplace referred here as an interactive marketplace since al the players in the system may interact for example the marketer , the channel, the media, , the vendor, and the end user.

It will be a community driven platform which lists the players involved in Mobile Advertising and marketing in Asia , build a digital interactive platform which thrives on listing done by users including the platform and service providers who could list themselves up and could get reviewed by marketers who have used the various services provided by these service providers.

The marketplace will be design to be a multi platform-classified marketplace for end user to learn the various player in the industry /segment and to be able to pull together a solution between them

The platform, built exclusively for MMA would allow users them to understand the full services that a particular vendor provides.

The interactive platform could be a one stop platform for all the marketers and consumers and will allow them to choose the best service providers in the category

This platform will maintain the latest ecosystem map of all the various service provider in the marketplace.

The demonstration of the listing should be in a matrix form with all the details pertaining to it, just a click away.

Participants are expected to come up with an interactive directory listing of these service providers, which will largely help in keeping a track of the marketing industry, the directory must have the interactive mapping of each entity.

The objective of the project is to choose and application that will help conduct an user experience that is easy to use and navigate . it should have a provision to practice primary search, and have a journey map thru the design to explore the entire tool:

• User experience from start to end should incorporate selection create to add or shortlist any parts of the marketplace to customise ones own ideal solution between various part of the ecosystem.
• Design thinking to design doing
• Creating account is mandatory
• When listing the company, users are required to fill in mandatory fields, the indicator of mandatory fields
• New Category within the ecosystem can be added by the user , subject to approval by MMA
• Promote listing as a feature
• Sorting listing should be category, alphabetic and country wise etc ; filters for sorting to eb provided.
• Search to be enabled
• Key focus to be given to:
  • User Interface / In app experience
  • Boosting and promotion
  • Rating system
  • Featured listing