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Ideathon  Ideathon  Ideathon  Ideathon 

   About Ideathon

Brands today are way more open minded about solving problems in a new fashion way. With high screen time, mobile has become the primary go to for all consumers targeted by advertisers. To overcome increasing brand challenges in this highly competitive industry, MMA brings to you an IDEATHON to discover real brand solutions by hiring as well as meeting the best & the youngest minds from Bangalore. Reskilll provides the perfect ground to network & teamwork for tech driven entrepreneurs & students. Together MMA & Reskilll’s aim is to launch a platform that would give brands innovative solutions by young techpreneurs who would in turn be fostered & well-guided.

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Meet our esteemed jury members for Ideathon to Help and Guide you through all the challenges that you face during the Ideathon. They are also the judging panel throughtout the ideathon, to judge you on your various skills.


CEO and Cofounder, Autumn Worldwide


Co-Founder, Chief Product & Tech Officer Vserv


Co-founder & CEO Culture Machine Media Pvt. Ltd.


Executive Vice President, Marketing Vodafone India Ltd.


Managing Director, India


Vice President & Head - Digital Marketing & Transformation
Godrej Consumer Product LTD


Partner at Kstart
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   Prizes worth Lakh

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   Ideathon Challenges

Change the world of hassle & puzzled industries during a 30 hour hack, in which you’ll take mobile apps to the next level. You can explore the area of your choice from any of the three categories mentioned below.

Pick one Problem Statement and sumbit your idea for final selection.


  • Vodafone U - A digital first engagement platform that helps you get more out of life by providing you with the resources that you are short on.
  • Vodafone U provides various telco & non telco offers specially designed for the need of youth. It also has a special hacks section for value for money lifestyle hacks.

Tata Sampann

  • We exist to turn everyday Indian staple foods into power foods to make Indian households ‘Nutrition Sampann’.
  • We believe that real health and fitness comes not from senseless subtractions, but by enriching the nutrient value of foods eaten everyday.
  • Our approach is to bring consumers products that are at the intersection of modern science and traditional Indian wisdom, thereby positioning ourselves as experts in the science of Indian wisdom.

Cleanipedia Unilever

  • Cleanipedia in India is an upcoming multi-channel platform which intends to portal where we build an on-going relationship with consumer on topics around Home care.
  • By Multi-channel we mean we would have a fully-functional website along with a very active presence across Social media (Facebook, Instagram) and Video Channels (YouTube).
  • We want to this platform to evolve into a portal where consumers to come to seek knowledge around any of their Home related problems.
  • We intend to grow this platform big where we have around 10 Mn+ Month Active Users (MAU means – unique users for whom the total session duration is more than 60 sec).


  • The 4460 crore household insecticide category consists of many formats in India . However, if we try and segment the market into “out of home” and “in-home” formats, the in-home formats constitutes 97% of the market.
  • The personal repellent category or out of home formats stands at only 127 odd crores with HH penetration of only 1.1%.
  • This is an anomaly especially considering the fact that a person spends as much time out of home as he / she does in home. If we look at other markets around the world, the out of home category is much bigger in countries like the US (40%), China (22%), Indonesia (15%) etc. Good knight being the market leader, sees an opportunity to tap and grow this segment.
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   Ideathon Schedule

9:00 am


10:00 am


10:30 am

Opening Keynote

11:30 am

Hack Begins

1:00 pm

Networking Over Lunch

05:30 pm

High Tea

07:00 pm

Checkpoint 1

08:30 pm



01:00 am

Midnight Snacks

02:00 am

Checkpoint 2

08:00 am


9:00 am

Final Checkpoint

12:00 pm


12:20 pm

Pitching Session

03:00 pm

Closing Ceremony

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   Ideathon Partners

Communication Partner

Ecosystem Partner