Ever since Facebook found a space on our phones, scrolling became our favourite pastime. With a massive audience spending their time on internet browsing for products, the companies have been investing a huge chunk of money to maximise their online presence.
Ever since Facebook found a space on our phones, scrolling became our favourite pastime. With a massive audience spending their time on internet browsing for products, the companies have been investing a huge chunk of money to maximise their online presence. The exponential demand for digital marketing skills is a clear indicator of the marathon to reach the maximum audience with the right product at the right time.
Since most businesses have shifted to marketing online, SEO has become a crucial skill to master. With SEO strategies changing at a rapid pace, the Digital marketing experts keep an eye on the shifting algorithms in order to push the business. The Internet is like the giant behavioural science laboratory and it is impossible to analyse the amount of human data which is where AI comes into picture by streamlining and optimizing the data and eliminating the risk of human error.
Learn for experts the nuances of Digital marketing and how combined with AI it is revolutionising the face of marketing and consumer behaviour.
Apart from the learning, all students who attend the workshop on all 3 days and participate in the challenge will be awarded Certificates
Letter of Recommendations (LoR) for studying in Universities across Europe and Finland to the top 20 participants
Special certificates for
top 40 participants
Scholarship Opportunities for
Outstanding Ideas
LinkedIn endorsements to the
top 20 participants
Serial entrepreneur in edtech specialized in games in education. Gamer and a wannabe concert pianist. Day job at SAMK and various other projects on the side including our small holdings company TeacherGaming, that help other entrepreneurs pursue their passion.
She is the Editor-in-Chief of Finland's largest gaming media outlet Pelaaja, and co-owner of H-Town Oy, a publishing company focused on geek culture. She has also served as the Head of Communications for the educational gaming brand TeacherGaming
Marketing professional having 18 years global experience ranging from Developing & Implementing Growth hacking strategies, Marketing Strategies for Brand Marketing, Non-Brand marketing & ROI based marketing to Strategic Alliances, Business Development
He is the Founder & CEO of OMLogic Consulting, one of India’s leading online & social media agencies. Kapil has been an avid speaker on Social Media, Entrepreneurship & Leadership, both in India & internationally. He is the brain behind numerous social communities and loves using social media as a transformation catalyst.
3:00pm- 3:10pm - Keynote Speaker- Santeri Koivisto
3:10pm - 3:30pm - Fundamentals of Digital Marketing- Johanna Puustinen
3:30pm - 4:00pm - Tools and techniques- Johanna Puustinen
4:00pm - 4:45pm - Online advertising - Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach- Johanna Puustinen
4:45pm- 5:15pm - Cyber security Cyber bullying and Digital Marketing - Mr. Kapil Gupta - Founder and CEO OMLogic Consulting
5:15pm - 6:00pm - SEO - Johanna Puustinen
6:00pm - 6:15pm - Q&A
3:00pm- 3:10pm - Recapitulation- Johanna Puustinen & Santeri Koivisto
3:10pm - 4:00pm - Email marketing- Johanna Puustinen
4:00pm - 4:30pm - Digital Marketing- Case study- Yashasvi Vats, Vice- President Marketing, Affinity Global Inc.
4:30pm - 5:15pm - AI and Digital Marketing- Chatbots for engagement, lead generation and customer service- Santeri Koivisto
5:15pm - 5:45pm - Future-proofing- Johanna Puustinen
5:45pm - 6:00pm - Q&A
6:00pm - 6:15pm - Challenge Allocation
3:00pm - 3:20pm - Observations and over all feedback
3:20pm onwards - Presentation round- each participant will get 5 minutes to present their idea followed by 5 min of jury Q&A
